Those two should go together, hand-in-glove. And yet, Network Marketers have struggled to realize the near-infinite networking, lead-generating potential of the Web.

How can that be?

Network Marketing (sometimes called "Multi-Level Marketing" or "MLM" or “Two Level Affiliate”) is all about…

* recruiting/lead generation/relationship-building
* sales conversion
* ongoing consumption
* replicating yourself through downline motivation and training.

How in the world could the Internet not be the best thing since sliced bread for Network Marketers? Because it’s being done, all wrong, by all the wrong people.

There’s no need to push (i.e., chase cold calls/prospects) when you can motivate potential customers and business-builders to pull (i.e., they want to call you to learn more).

Here’s how to Put The Net Back Into NETwork Marketing http://www.mlm.wotsnext.com

Or check out their new video tour http://www.sbivideo.wotsnext.com

The one that most people object to is the multi-level marketing (MLM) model, for the following reasons:
1) Only those few that start the MLM up get the big dollars; those that join later make very little and eventually drop out.
2) Promoters of MLM position the business as just that – a business based on ones ability to sell. In fact, success in an MLM is not so much in selling, but recruiting others to sell. If you are not good at recruiting, the pricing structure and profit margin is so small that you are not likely to make any real money just selling.
3) Many MLMs are abandoned by the founding people after they feel that the plan has run its course. They sell it off to their downline and then go start another one. Those that buy the exhausted MLM network realize too late that they got taken and do not have the resources to keep it going. Everyone left loses.
4) A few MLMs are downright illegal and are called "Ponzi schemes" after the businessman that first came up with the idea. Ponzi schemes involve paying people downline with money from the downline – that is, it’s not part of any profit margin, but rather as people sign up, the others in the scheme are paid with that same money. It all falls apart when those in the scheme exceed the number of people signing up.